About SHANON

1. Shanon watched his grandfather lose the farm yet work the fields until age 82. Who in your life modeled quiet, unglamorous resilience, and what did it teach you?

2. The $100 bet with his dad became an early anchor of accountability. What has been your version of that—a line in the sand you drew around your health, and did you keep it?

3. Shanon was training for an Ironman, building a business and raising a young family—all while appearing to thrive. Have you experienced that gap between how things looked from the outside and how they actually felt?

4. His awakening didn't come as one dramatic moment but as small sparks—a book, a mentor, ten minutes of meditation. What has been a quiet spark for you and did you act on it?

5. Of the seven MOMENTUM principles, which represents your greatest strength right now and which is your biggest gap?

6. Shanon says "outcomes are never guaranteed—effort is." How does shifting focus from results to effort change how you measure success?

7. Chapter 6 is called "The Myth of Arrival." Have you ever caught yourself waiting to feel like you'd finally made it? What did that cost you?

8. Becoming a B Corp was Shanon's public declaration that profit wasn't his only measure of success. What would it look like to certify your own values—to make them visible and accountable to others?

9. Shanon's son asking him if he was angry by simply reading the stress in Shanon's body—became a turning point. Who in your life holds up that kind of mirror for you?

10. Shanon argues transformation isn't complete until it's given away. What lesson from your own life are you ready to share, and who needs to hear it?